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If you will allow me to indulge, I’d like to depart a bit from my focus on business risk management. Risk management isn’t limited to business. What types of risk do you face in your personal life? In November I wrote a post titled “3 Categories of Risk“. I should have been a little more specific. In that post I was talking about categories of business risk. But what about personal risk? Here are some general categories that come to mind, in no particular order…
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Relationship Risk
Life is full of relationships – family, friends, co-workers, acquaintances, service providers, etc. Every one of us manages these relationships on a daily basis. Humans are social creatures whose existence depends on relationships. I can’t think of any risk more important than relationship risk. I doubt that many of us consciously consider our relationships and take specific steps to manage our risks. Should we?
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Liability Risk
We all face potential liabilities. Some are covered by typical insurance – homeowner’s/renter’s insurance and auto insurance will cover someone’s medical costs if they are injured on or by our property. But there are other types of potential liabilities. In today’s hyper-connected world, libel and slander are easier to commit than ever. Identity theft can create huge personal liabilities. What are you doing to manage the other less-known potential liabilities? Granted, there is a big overlap here with financial risk, but I think it deserves its own category. Does personal reputation risk fall in this category?
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Safety Risk
I don’t have to tell parents about safety risk. From the time our kids start to crawl, we are chasing them around to protect them from all the hazards in the world. We manage our own personal safety risks with seat belts, airbags, helmets and pads. Security companies produce TV ads reminding us that bad people might break into our houses and threaten us and our families. Smoke alarms, airline safety briefings and evacuation plans have become taken for granted. Does that mean we’re ready when they’re needed?
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Property Risk
We all own property and face risks because of it. There are risks that someone might steal it. Or there are risks that it might be damaged or destroyed. Again, typical insurance will cover some of the risk for your biggest properties, but have you considered some of the smaller properties? Think about your family photos. Do you have any heirlooms or items with sentimental value. How are your managing the risk of their loss, damage or destruction?
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Financial/Investment Risk
I probably don’t have to write much about this one. Most of us experienced a financial loss of some sort during the last year’s recession. Times were good there for a while and a lot of people got lax in managing their financial risks. The recession was a big bucket of cold water reminding us that we’ll pay the price if we’re not paying attention. Do you really need me to say anything more?
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Health Risk
Health risk is related to safety risk, but it’s different. People are becoming more aware of taking care of themselves and better managing their health risks. If you’re in the U.S. you can’t help hearing about the health care debates in the U.S. congress. Health risk management is big business and a very sensitive topic for many people. Do you think about managing your health risks on a daily basis?
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Employment Risk
During the last year, the U.S. unemployment rate doubled. Very few of us can consider our jobs completely safe. Do you think about what you would do if you were laid off or if your business wasn’t profitable anymore? Do you have specific plans? Is this risk the same as financial risk? I would suggest not. Most people get much more from a job than just a paycheck.
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Environmental Risk
I’ll be honest. This one was almost an afterthought for me, but it needs to be included. Whatever your thoughts are about global warming, going “green”, and tree huggers, it’s hard to argue that there is not environmental risk facing us. It may be on a micro-scale – mold in your house or a contaminated well. Or it may be on a macro-scale – melting glaciers and a depleted ozone layer. Wherever you want to look, we face environmental risk. How are you addressing environmental risk, either micro or macro?
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As I paused in writing this, it occurred to me that there are personal opportunities as well. How do we manage those? I’ll save that one for a future post. It seems to me that managing personal risks and opportunities is similar but very different from managing business risks. It’s an interesting topic that I want to come back to. What do you think? Can personal risks be managed in the same way as business risks? Are there other personal risk categories that I missed? I look forward to your thoughts…

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Kristen Pike
December 9th, 2009 at 13:11
Hi Tom,
Another great post! I think it’s great for us to look at risk and risk management in a way that makes it hit a little closer to home. If we can identify risk in our own lives, hopefully we can relate to it better and make risk management more of who we are rather than something we do.
Cheers,
Kristen
Tom
December 9th, 2009 at 13:35
Thank you, Kristen! Do you see any categories that I might have missed? Risk management doesn’t have to be scary and intimidating – we all do it every day to some extent in our personal lives. (Preaching to the choir, I know.) So why is formal RM so uncommon in the business world? I’d love your thoughts on the question. There are future posts planned on the topic.
Kristen Pike
December 10th, 2009 at 07:40
Hi Tom,
That’s a great question – why IS it so uncommon?
I’m sure there are lots of reasons, but one that made a lot of sense to me is one that Craig has touched on in a couple of posts from the past summer.
When there’s so many things that we can invest in to better our business, it’s hard to justify investing in managing a risk that may or may not end up hampering our operations. With risk management, you’re setting up processes and procedures for something A) that will probably not have an immediate effect on your organization B) that may never have an effect on your operations and C) for which effectiveness is often hard to measure.
We all want value for our investments and we would certainly like some measurability attached to our efforts. That’s often hard to quantify – especially when we’re talking about proactive risk management efforts as opposed to post-risk reactive ones.
Will be keeping an eye out for your future posts on the topic!
Cheers,
Kristen
Trevor Levine
December 10th, 2009 at 10:40
People have a false awareness of the risks around them. They know smoking is bad but won’t quit until they get sick, won’t lock their car doors until they are stopped at a traffic light and someone reaches in to steal their purse and won’t lock their laptops to their desks until it is stolen.
Additionally, I’ve observed that people only think of personal risk in terms of its residual risk. I’ve included a link about inherent and residual at the bottom of this comment.
For example, people do not think there is any risk of slipping in the bath tub because they are using a bathmat therefore presume there is no risk in taking a shower. However, bathtubs are inherently slippery; the mat – a control – reduces the inherent risk. This creates a false awareness of risks. Because there is no falling, people do not even identify that a (low residual) risk even exists.
Alternatively, I suppose walking around in a panic because of all the inherent risks around us is probably not a good idea either.
http://riskczar.com/2005/11/28/inherent-and-residual-risks/
Trevor Levine
Tom
December 10th, 2009 at 11:27
Interesting distinction of inherent vs. residual, Trevor. There is a tendency (at least for me) to think that if I have managed a risk – ID’d it, evaluated and planned for/mitigated it – that it goes away completely. Food for thought for sure.
Question though..are the residual risks actually new risks vs. remnants of the original? E.g. putting down the mat eliminates the risk of slipping on the tub surface, but introduces the risk of the mat giving way – a new risk introduced by the mitigation of the original risk.
Maybe it boils down to the level of granularity in the risk management process. How granular is granular enough? Thoughts?
Thanks for the great comment!
MonsterBuzz!
December 13th, 2009 at 09:34
The most scary risk for me is the relationship risk compared to the other risks. In fact most people will only start to realize of these risks when they’re starting to realize that they’re in trouble or problems.
I believe if most of us consider about these risks earlier, we can avoid unexpected to happen.
Tom
December 13th, 2009 at 09:40
I agree, MB. Relationship risk is the scariest for me as well and you’re right – the unexpected can be avoided or at least minimized. That’s the whole idea behind risk management. There’s no reason that we can’t apply risk management to our personal lives.
Thanks for reading and commenting!